Greetings,
We have a new article on our site:
Users Decide First; Move Second
by Erik Ojakaar
click here to read a previous article:"Personas: Matching a Design to the Users' Goals"
When we looked at how interactive design elements (such as
rollovers, fly outs, and dropdowns,) helped designers get users to
their content, we were surprised by our results. It turns out
these elements are fighting a basic pattern of behavior: users
decide what they will click on *before* they move their mouse.
http://world.std.com/~uieweb/Articles/whatTheyWantArticle.htm
This article is the perfect complement to our latest report, Getting
Them to What They Want. You can download this report, which details
the eight best practices for getting users to their content, right
now. If you order by 10/29/01, it is only $19.99. (You'll need to use
the EM1029 coupon code.)
Order a single copy for $19.99 (from DigiBuy) or get a site license
with the right to make unlimited copies for your organization for just
$84.99 (after $5.00 discount):
http://www.digibuy.com/cgi-bin/order.html?jmspool+100284697525
Remember to use the EM1029 coupon code by 10/29/01 to get the $5.00
discount.
Learn more about Getting Them to What They Want:
http://world.std.com/~uieweb/bestPracticesDesc.htm
As always, we'd love to hear your thoughts or questions on the new
article or our reports. Just pop a note to UIEReports@uie.com.
Thanks for encouraging our behavior.
Jared