"Design's power runs far deeper than aesthetics.... If you are mapping
out a sales strategy, or streamlining a manufacturing operation, or
crafting a new system for innovating you are engaged in the practice
of design."
—Bill Breen, Masters of Design, 2004
A recent trend in business management is to promote "design thinking" or "empathic design" in management decisions. Design thinkers in management are asked to think like anthropologists or psychologists, investigating how people experience the world emotionally and cognitively (...sound familiar?...). This blending of creativity and research is used to promote innovation and open up business opportunities.
Please join us Thursday, May 8 at US Bank to talk about research done on design thinking for business, and why it's an emerging skill for businesses to succeed in the future.
RSVP: rsvp@upamn.org by May 1st
If you or someone you know would like to attend, please register by emailing rsvp@upamn.org that you will attend.
Know someone interested in usability? Feel free to invite them to an upcoming meeting. Visitors are always welcome. Please forward this announcement to other area professionals who might have an interest in UPA-MN meetings or activities.
Do you have an idea for a future meeting or know someone you think would be a good speaker? Contact our Program Directors (ProgramDirector@upamn.org) with your suggestions.