You're invited to the March 11th Usability Professional Association Minnesota (UPA-MN) chapter meeting. It is being held at Digital@JWT near downtown Minneapolis.
Testing the Experience Beyond Usability:
An approach and synopsis of usability/experience testing the Marines' "Class of Tomorrow" recruiting CD.
How do you test an experience? When something isn't meant to be task-based, it's difficult to determine what makes it usable. Join Elena Murray, project manager and Jennifer Bohmbach, Experience Design Practice Director from digital@jwt to learn how they approached testing a CD that was built to enhance a brand and provide information to potential recruits for the Marines.
Please RSVP if you wish to attend. Just send the names of the people in your group who'll be attending to LBennett@LifeTimeFitness.com.
Non-member visitors are welcome, but are asked to pay five dollars to attend each meeting.
Haven't joined our chapter yet? It's only $20 for the calendar year, and you can sign up at our monthly meetings. More information is found at: http://www.upamn.org/join.shtml
Please note that Jennifer Bohmbach has pointed out a usability issue regarding directions. Digital, a division of J. Walter Thompson, was formerly known as "Imaginet." Unfortunately, all of the signs in the building still refer to "Imaginet" instead of "Digital." It is a bit confusing, but she thought the members would appreciate the irony of the Situation.
Map URL: http://snipurl.com/Digital_at_JWT
Map & Directions: http://www.imaginet.com/IM_MapDirections.html
Driving Directions:
Exit on Washington Ave, turn right.
Follow to 2nd Ave. and turn left.
Continue on 2nd through downtown past Convention Center.
Turn right on Nicollet Ave.
Building and parking ramp will be on your left.
Exit on Hennepin Ave North.
Follow Hennepin to 12th St. and take a right.
Proceed to LaSalle Ave. and take another right.
Turn left on Grant St., and another left on Nicollet Mall.
Follow signs for downtown to the 11th St. exit.
Take 11th St. to 2nd Ave. and turn left.
Continue past Convention Center.
Turn right at Nicollet Ave.
Building and parking ramp will be on your left.
Take 11th St. exit and stay to the left.
Turn left on 2nd Ave. and proceed past the Convention Center.
Turn right onto Nicollet Mall.
Building and parking ramp will be on your left.
Entering through the main doors of the Hyatt - you will see the hotel register desk and a restaurant called Taxi to your right.
Take an immediate left down the hallway. Toward the end of the hallway there is a set of elevator doors by the escalator.
Take either the escalator or the elevator up to the fifth floor.
On the fifth floor, look for the Imaginet sign by an entrance leading to red doors at the end of a long hallway - Welcome to Digital, a division of J. Walter Thompson!
Entering from the Hyatt parking ramp (a.k.a. the Loring Municipal Ramp). - Follow the signs to the Hyatt lobby and you will encounter an escalator and an elevator.
Take either the escalator or the elevator up to the fifth floor.
On the fifth floor, look for the Imaginet sign by an entrance leading to red doors at the end of a long hallway - Welcome to Digital, a division of J. Walter Thompson!
Parking is available at the Hyatt Regency Hotel parking ramp, also known as the Loring Municipal Ramp. The Minneapolis Convention Center does not have any activities on that day, however Orchestra Hall does have a 7:30 PM concert that night. Hopefully our meeting will be early enough so parking will not be an issue.
Know someone interested in usability? Feel free to invite them to an upcoming meeting. Visitors are always welcome. Please forward this announcement to other area professionals who might have an interest in UPA-MN meetings or activities.
Another great night of discussion featuring Periscope’s MasterCraft project.
Chris Cortilet, Periscope’s Interactive Creative Director, will lead the dialogue with colleagues Klay Devries, Andy Gugle and Adam Knutson.
MasterCraft proved to be challenging in that it involved the design of customization tools and database functionality that needed to tie into enterprise wide network and multimedia applications.
The team will show and talk about the work as well as discuss the roles of the people involved and the coordination of talent that made this project a success.
As always, audience participation is encouraged to make this a night of engaging Dialogue.
Date: Wednesday, March 17th
Time: 6:30p
Location: Minneapolis College of Art and Design, Auditorium 109
Do you have an idea for a future meeting or know someone you think would be a good speaker? Contact Laurie Bennett (LBennett@LifeTimeFitness.com) with your suggestions.