"Design's power runs far deeper than aesthetics.... If you are mapping
out a sales strategy, or streamlining a manufacturing operation, or
crafting a new system for innovating you are engaged in the practice
of design."
—Bill Breen, Masters of Design, 2004
A recent trend in business management is to promote "design thinking" or "empathic design" in management decisions. Design thinkers in management are asked to think like anthropologists or psychologists, investigating how people experience the world emotionally and cognitively (...sound familiar?...). This blending of creativity and research is used to promote innovation and open up business opportunities.
Please join us Thursday, May 8 at US Bank to talk about research done on design thinking for business, and why it's an emerging skill for businesses to succeed in the future.
RSVP by May 1st rsvp@upamn.org
View all the pictures from WUD 2007 at flickr

Web CMS Expert Needed
If you have experience with setting up and configuring web content management systems, we'd love to talk to you. We're looking for some advice and targeted help in selecting and installing a CMS. Contact webmaster@upamn.org if you're interested or know someone we should connect with.
After six years, our Chapter continues to grow and evolve. Our Chapter Board is very excited about the activities planned for this year. Won't you join us this year? You can now pay your dues online.
Feel free to contact one of our UPA-MN Board Members if you'd like to learn more about our Chapter or local usability activities.
Get the latest meeting notices and more using our announcements e-mail list
Looking for a place to find good reports of usability research, new techniques or good professional practices? The UPA has launched the Journal of Usability Studies (JUS), a peer-reviewed, international, online publication dedicated to promoting and enhancing the practice, research, and education of usability engineering. If you are interested in submitting a paper, contact editor in chief Avi Parush at jus@upassoc.org.
The UPA Voice is a newsletter published six times a year by UPA International covering a wide range of topics of interest to usability practitioners. Read the latest issue of the UPA Voice