Speaker: DeeDee DeMulling, Director of User Experience, Perficient
Topic: Best Practices in Mobile Web Design
Register : @ http://upamn.org
Augsburg College - Christensen Center, Marshall Room
Park in Lot D on the south end of 21st Avenue South.
Street parking is also available on 22nd Avenue, 23rd Avenue and 21st Avenue.
Guests can park in onstreet parking, but should follow posted time limits, as they are monitored by the City of Minneapolis NOT by Augsburg and they are strictly enforced. Be aware that Minneapolis Winter Parking Restrictions are in effect for street parking. See the following map for winter parking restrictions:
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- 6:00 pm: Registration and networking
- 6:30 pm: Presentation and discussion
Refreshments: Pasta Bar provided: pasta, marinara, meat sauce, Caesar Salad, breadsticks, cookies/bars
Businesses know their customers are using mobile devices, but many businesses don't realize how many and just how extraordinary the usage trend is. Savvy businesses want to connect with customers through new mobile channels and will take the time to develop a mobile strategy before doing so. The best practices and design patterns present in traditional web sites are mature and often repeatable across industries, whereas the best practices and design patterns for mobile experiences, web and otherwise, are in their infancy and patterns are only beginning to emerge. The mobile strategy will need to be executed by product designers and developers that understand the business objectives, user goals and context of use.
This presentation encourages discovering business and user needs, then applying common interaction design principles when creating a mobile experience.
DeeDee DeMulling is Director, User Experience at Perficient and has more than 15 years of experience researching, designing and testing products and systems using user experience techniques. Much of her career has been spent designing web sites and web applications, and in recent years she has evolved to help clients extend their web offerings to mobile devices. She has experience researching, designing and testing mobile touch-screen interactions and has also found ways to bring those insights to non-touch-screen mobile interactions. She is passionate about delivering satisfying user experiences and strives to design connections between the physical and virtual world in ways that make sense.