This 1-day workshop with Karen Holtzblatt, the inventor of Contextual Inquiry and Contextual Design, covers the techniques that bridge the collection and analysis of user data to design. Attendees will have hands-on experience using the steps of Contextual Design for walking the consolidated user data (the Affinity Diagram and other models) and ideation (Visioning). Karen will also be introducing the first major changes to Contextual Design in 25 years in response to the fundamental changes in how our users work and live.
Reinventing Contextual Design and the Cool Project
Contextual Design is a complete front-end design process rooted in Contextual Inquiry, the widespread, industry-standard field data gathering technique. Contextual Design adds techniques to analyze and present user data, drive ideation from data, design specific product solutions, and iterate those solutions with customers. After a brief overview of Contextual Design, Karen will explain what triggered the qualitative research and subsequent quantitative validation in her company's "Cool Project", the resulting "Cool Concepts", and the changes in Contextual Design techniques being put into place today.
Using Contextual Design's Techniques for Presenting the Data and Ideation
After introducing the design project being used for the rest of the workshop, Karen will lead participants in hands-on practice of walking an Affinity Diagram, identifying potential issues and design ideas. The participants will also review the key Contextual Design models, including new models: Day-in-the-Life, Collaboration, Identity, Relationship, and Sensation.
Participants will use what they learned from the consolidated models and data walk to practice Visioning, Contextual Design's structured brainstorming process for ideation. Finally, participants will be introduced to Contextual Design's new techniques for optimizing Visions for the Cool Concepts.
This workshop is for anyone who has been using Contextual Design and wants to understand how it has changed, and by UX designers and researchers who want to learn how to leverage the data they have been gathering and communicate it to their stakeholders.