May 14 -- Competitive Analysis: Strategic Spy Games

Lyle Kantrovich will present an approach for conducting a UX competitive analysis even if your company or product “has no competitors”. You'll learn what a competitive analysis is, when to do one, how to do it, and what a good deliverable should include.

Lyle Kantrovich has been designing and improving interactive products since 1996.  He started and managed UX teams at two Twin Cities companies and has consulted in industries as diverse as energy, medical devices, financial services, pharmaceutical, automotive, government, insurance and even food ingredients.  Lyle has served on the board of directors for the international User Experience Professionals’ Association and helped lead the UXPA’s Minnesota Chapter in its early years.



 
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Membership in the UXPA Minnesota Chapter allows you to have many excellent benefits in addition to sharing and networking with some of the most accomplished usability professionals in the Twin Cities area. It includes membership on the free mailing list.

To join, go to the membership application and select "Professional" or "Student". To renew a membership, login as a member, go to the member profile page, and click on the "Renew until ..." button.  UXPA Minnesota has a free mailing list to help the usability and user experience community stay in touch. 

Mentorship

UXPA MN is excited to announce that we’ll be coordinating a mentorship program this year! The program will focus on matching students who have a strong interest in user experience design with mentors from the greater user experience design profession. Learn More



 
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