May 14 -- Competitive Analysis: Strategic Spy Games
Lyle Kantrovich will present an approach for conducting a UX competitive analysis even if your company or product “has no competitors”. You'll learn what a competitive analysis is, when to do one, how to do it, and what a good deliverable should include.
Lyle Kantrovich has been designing and improving interactive products since 1996. He started and managed UX teams at two Twin Cities companies and has consulted in industries as diverse as energy, medical devices, financial services, pharmaceutical, automotive, government, insurance and even food ingredients. Lyle has served on the board of directors for the international User Experience Professionals’ Association and helped lead the UXPA’s Minnesota Chapter in its early years.