Our Next Event: Thursday, July 9, 2009
Lead the Pack: Sparking Innovation that Drives Customers Wild
with Nelson Soken
Nelson Soken will talk about topics presented in his recent book: "Lead the Pack: Sparking Innovation that Drives Customers Wild". In it, Soken and co-author Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell "what we make" instead of anticipating "what you want."
Read on for more information & how to pay event fees with PayPal.
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UPA International Journal of Usability Studies
Looking for a place to find good reports of usability research, new techniques or good professional practices? The UPA has launched the Journal of Usability Studies (JUS), a peer-reviewed, international, online publication dedicated to promoting and enhancing the practice, research, and education of usability engineering. If you are interested in submitting a paper, contact editor in chief Avi Parush at jus@upassoc.org.
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