April Event: Designing a Culture of Experience

Join us Thursday, April 13th, 2017! Registration is now open!

More than ever before, the role of the user has changed from isolated to connected, from unaware to informed, from passive to active. As a result business, technology, marketing and design strategies must be aligned and focused on the overall customer experience to drive innovation forward. This user-centered experience is about the entire ecosystem from how people discover products or services, to well past interaction across touchpoints. The transparent process of engaging users early and often will forge personal connections with products, allowing organizations to create greater value sooner. Learning how to design WITH users, instead of FOR them, can be an entire cultural shift in thinking for some organizations.

In this session, 3M Health Care UX Design Principal, Andy Vitale, will address how to tackle organizational culture like a design problem. Andy will draw from his experience at 3M about making strides towards a culture of experience. He’ll share insights and tactics for getting a seat at the table, as well as a strategy for maintaining that seat. He’ll also discuss ways to expand influence and cultivate advocacy.

RSVP for April's UXPA-MN Event!    Thank you to our host and sponsor 3M Design!

Join Us

Membership in the UXPA Minnesota Chapter allows you to have many excellent benefits; in addition to sharing and networking with some of the most accomplished user experience professionals in the Twin Cities area. It includes membership on the free mailing list.

To join, go to the membership application and select "Professional" or "Student." To renew a membership, login as a member, go to the member profile page, and click on the "Renew until ..." button. UXPA Minnesota has a free mailing list to help the usability and user experience community stay in touch.


UXPA MN is currently accepting applications for the 2017 Mentorship program. UXPA MN Mentorship matches individuals who have a strong interest in user experience design, strategy, and research with mentors from the greater twin cities metro area. We support a range of practitioners. Apply to be a mentor, apply to be mentored.

Click the link, fill out the application, start the journey.

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